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JACK IN THE BOX - WORLD CUP 2026 //

I'D TOTALLY DATE THIS GUY.

DIRECTOR: ROBERT LLAURÓ.
PRODUCTION COMPANY: LANDIA.

AGENCY: TBWA CHIAT DAY.

WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.

GATORADE - WORLD CUP 2026

TURNS OUT YOU CAN COME UP WITH A LOT OF SOCCER IDEAS EVEN IF YOU’RE TERRIBLE AT PLAYING IT.
GLOBAL CAMPAIGN FOR US, CANADA AND LATAM.

DIRECTOR: ERNEST DESUMBILA.
PRODUCTION COMPANY: ICONOCLAST / SAUVAGE.

AGENCY: TBWA CHIAT DAY.

WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.

SUPER BOWL 2024 - AS SEEN IN CANADA

CANADA CANNOT SEE THE AMERICAN SUPER BOWL ADS, SO WE RE-ENACTED THEM FOR THE WHOLE COUNTRY.
WELL, KIND OF.

FOCUS ON THE SUPER BOWL PART OF THE HEADLINE, NOT THE CANADA PART.

DIRECTOR: GARY FREEDMAN.
PRODUCTION COMPANY: MJZ.

AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO.

WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.

SNACK CARDS - FRITO LAY 2022

︎ CLIO SPORTS 2023 - FAN ENGAGEMENT (BRONZE)
︎ ADC 2023 - INNOVATION, DIRECT (MERIT HONOR)
︎ THE ONE SHOW 2023 - DIRECT MKT, NON-TRADITIONAL & GUERILLA (SHORTLIST)

The FIFA World Cup 2022 was a good World Cup. Not only because Argentina was the champion, but also because we did this:

PRODUCTION COMPANY: THE MILL.

AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO.

WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.

// BMW // HOLIDAY SPOT 2022

TIRED OF WATCHING ADS WITH BIG, RED, VELVETY BOWS ON TOP OF CARS EVERY HOLIDAY SEASON?
I THOUGHT I WAS. THEN I MADE ONE AND WOW... WHAT A MIND-OPENER THAT WAS.