SUPER BOWL 2024 - AS SEEN IN CANADA
Canada cannot see the American Super Bowl Ads, so we re-enacted them for the whole country.
Well, kind of.
FOCUS ON THE SUPER BOWL PART OF THE HEADLINE, NOT THE CANADA PART.

DIRECTOR: GARY FREEDMAN.
PRODUCTION COMPANY: MJZ.
AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
PRODUCTION COMPANY: MJZ.
AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
SNACK CARDS - FRITO LAY 2022
︎ CLIO SPORTS 2023 - FAN ENGAGEMENT (BRONZE)
︎ ADC 2023 - INNOVATION, DIRECT (MERIT HONOR)
︎ THE ONE SHOW 2023 - DIRECT MKT, NON-TRADITIONAL & GUERILLA (SHORTLIST)
︎ ADC 2023 - INNOVATION, DIRECT (MERIT HONOR)
︎ THE ONE SHOW 2023 - DIRECT MKT, NON-TRADITIONAL & GUERILLA (SHORTLIST)
The FIFA World Cup 2022 was a good World Cup. Not only because Argentina was the champion, but also because we did this:

PRODUCTION COMPANY: THE MILL.
AGENCY: GOODBY, SILVERSTEIN & PARTNERS, SAN FRANCISCO.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
// BMW // Holiday Spot 2022
TIRED OF WATCHING ADS WITH BIG, RED, VELVETY BOWS ON TOP OF CARS EVERY HOLIDAY SEASON?
I THOUGHT I WAS. THEN I MADE ONE AND WOW... WHAT A MIND-OPENER THAT WAS.
DIRECTOR: JONNY MASS.
PRODUCTION COMPANY: RSA FILMS - RIDLEY SCOTT CREATIVE GROUP.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
AGENCY: GOODBY, SILVERSTEIN & PARTNERS.
I THOUGHT I WAS. THEN I MADE ONE AND WOW... WHAT A MIND-OPENER THAT WAS.
DIRECTOR: JONNY MASS.
PRODUCTION COMPANY: RSA FILMS - RIDLEY SCOTT CREATIVE GROUP.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
AGENCY: GOODBY, SILVERSTEIN & PARTNERS.
SUMMER SALES EVENT 2024 - BMW
AN AD WITH A CELEBRITY ONLY YOUR MOM WOULD RECOGNIZE.
AND THAT’S OK, CAUSE YOU CANNOT AFFORD A BMW ANYWAY.
DIRECTOR: WIN BATES.
PRODUCTION COMPANY: TOOL.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
AND THAT’S OK, CAUSE YOU CANNOT AFFORD A BMW ANYWAY.
DIRECTOR: WIN BATES.
PRODUCTION COMPANY: TOOL.
WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.
SIDE PROJECT
MAY I USE YOUR BATHROOM? - 2016
MY MOST SUCCESSFUL CAMPAIGN WASN’T FOR AN AGENCY.
IT WAS FOR A GOOD & PERSONAL CAUSE: THE RIGHT OF TAKING A DECENT SHOWER.
A WACKY IDEA THAT GOT OUT OF HAND BUT IT GREW MY INSTAGRAM FOLLOWERS TO 10K FROM JUST 3 (DAD, MOM, BRO) IN ONLY ONE WEEK!
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