HALLS
“LESS SQUARE” - 2018
︎ EFFIE LATIN AMERICA 2019 IN BRAND REVITALISATION (BRONZE)
MANY BRANDS TEND TO AVOID SENSITIVE TOPICS. WE DID EXACTLY THE OPPOSITE.
FOR THE LAUNCH OF HALLS´S NEWLY SHAPED PRODUCT, WE TALKED ABOUT 15 OF THESE.
AFTER A DEEP SOCIAL LISTENING, WE CREATED A CAMPAIGN THAT FOCUSES ON HOW THE WORLD IS CHANGING TOWARDS A NEW WAY, “LESS SQUARE”.
*IN ARGENTINA “SQUARE” IS A SYNONYM FOR CONSERVATIVE.
AGENCY: HUMAN BUENOS AIRES.
CD:MALENA PORCARO - MATIAS RUIZ.
WRITERS: CHRISTIAN DELZART & BELEN RUSSOMANNO.
ART DIRECTOR:SABRINA DENZA.
MANY BRANDS TEND TO AVOID SENSITIVE TOPICS. WE DID EXACTLY THE OPPOSITE.
FOR THE LAUNCH OF HALLS´S NEWLY SHAPED PRODUCT, WE TALKED ABOUT 15 OF THESE.
AFTER A DEEP SOCIAL LISTENING, WE CREATED A CAMPAIGN THAT FOCUSES ON HOW THE WORLD IS CHANGING TOWARDS A NEW WAY, “LESS SQUARE”.
*IN ARGENTINA “SQUARE” IS A SYNONYM FOR CONSERVATIVE.
AGENCY: HUMAN BUENOS AIRES.
CD:MALENA PORCARO - MATIAS RUIZ.
WRITERS: CHRISTIAN DELZART & BELEN RUSSOMANNO.
ART DIRECTOR:SABRINA DENZA.