GATORADE - WORLD CUP 2026

TURNS OUT YOU CAN COME UP WITH A LOT OF SOCCER IDEAS EVEN IF YOU’RE TERRIBLE AT PLAYING IT.
GLOBAL CAMPAIGN FOR US, CANADA AND LATAM.






DIRECTOR: ERNEST DESUMBILA.
PRODUCTION COMPANY: ICONOCLAST / SAUVAGE.

AGENCY: TBWA CHIAT DAY.

WRITER: BELEN RUSSOMANNO.
ART DIRECTOR: GUILLERMO ALIAGA PUEYRREDON.